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Our Beginning
Growing up, self-care was never a luxury – it was tradition. A warm bath, exfoliating the dead skin; my mother gently cleaning my back with the exfoliating stone and exfoliating hand cloth – a slow ritual passed down by the women before us.
— Mina & Marianne
Founders, ROYA
Rooted in heritage
ROYA was born from a deep reverence for the Persian bathing rituals that have been passed down through generations. These weren't just beauty routines – they were moments of connection, self-love, and honoring the body.
Today, we bring these ancient traditions to the modern world, crafting products that invite you to slow down, breathe, and reconnect with yourself.
A practice of presence
In Persian culture, the hammam was more than a bathhouse – it was a sanctuary. A place where women gathered, stories were shared, and bodies were cleansed not just of impurities, but of the weight of daily life.
The exfoliating hand cloth and exfoliating body stone were essential tools in this ritual, gently removing dead skin and revealing the soft, renewed skin beneath.
More than skincare
ROYA is an invitation to return to yourself. To carve out moments of quiet in a noisy world. To honor your body as generations of women have done before you.
When you use our products, you're not just caring for your skin – you're participating in a ritual that connects you to something larger than yourself.
"Self-care was tradition. With ROYA, we're bringing that tradition home."
